Sweet Podcast
Last time updated 2nd/05 2020
A podcast is basically an internet radio show, you just don't need a radio to listen to it or a station to produce it.
The trends of listening to all kinds of content, from novels and books to courses on how to make a podcast, is an explosion of experiences. Podcasts do not compete on the same frequency as other platforms, because they do not depend on a screen or many of your senses to understand and enjoy it.
Podcasts in English and -now- in Spanish are incredibly popular. Still, my experience of listening to podcasts is basically random, I listen to all kinds of content, from topics spanning engineering and space, to conspiracies about invisible pink unicorns. This experience made me realize that it really is difficult to search for a podcast but in turn it is easier to discover a podcast.
I want to give my opinion on the most popular podcast applications: Spotify and Apple Podcast. In Apple Podcast I see that there is no categorization on the first screen of the application where you have the programs that you have subscribed to, so the experience of discovering programs is based on what you have heard before, which was random, based on trends that they had at that time. On the other hand, in Spotify podcasts are left in the background, because they cannot add advertising to them, which does not generate income, therefore the interface is very similar to the apple application that shows you the most listened trends.
So, we see several problems: the first, podcasts must be categorized by their type of content and based on that show trends, and the second, content creators must be given the opportunity to have their exclusive creations so that they can generate income.
These are all design problems, which of course have a solution and I present it in this proposal that I called A sweet Podcast because I think it is a sweet experience when it comes to seeing what we are going to hear.